How to choose a screen for the shopwindow facing to the street?

As an important part of the external image of the store, the store window will run through the whole process of consumer flow. The character, lighting and colour of the window make up the brand's visual merchandising system. Whether your window captures the consumer's attention will greatly affect whether consumers will enter your store. Now the window is not only a window, but also a work of art appreciated by people. In major fashion capitals such as New York, Paris, and London, the window has become a must-see scenery line in the festival. Every season, the window update will attract a large number of passers-by to stop and appreciate. Therefore, the trend of LED window screens can be imagined.

Then how to choose a suitable display for your window display project?

First of all we need to know the characteristics of the window display facing the street:

Installed indoor, high brightness, small pixel pitch

Other information:

1. Back access. Since the display screen is behind the window glass and faces the street, the back access method is relatively more convenient.

2. Pixel pitch: P2.8-P4. Since the distance between the window and pedestrians is not too far, we recommend the point spacing of P2.8-P4 to ensure that the visual effect of the displayed advertisement is good enough.

3. Installation method: floor type, hanging

So which display satisfy these characteristics?

Here we offer three solutions:

1. Outdoor display for fixed installation, brightness more than 5000nits. This solution is widely used in window projects thanks for its good effect, stability and various options of pixels and screen sizes.   

2. Indoor transparent led screen. The transparent screen is specially designed for the window screen project. No matter indoors or outdoors, the brightness can be greater than 5000nits. The LED window screen is characterized by its lightness, thinness and transparency. First, it has a permeability of more than 60% and has a 3D effect, which makes advertising more vivid and three-dimensional in a limited space. At the same time, it will not affect the indoor lighting of the glass window and the sight of pedestrians. Second, the installation and maintenance are convenient and quick, and there is no need for complicated supporting steel frames, which can save a lot of installation costs. Third, the transparent screen has a good heat dissipation function and is green and energy-saving. LED transparent screen is not only practical, but also has certain aesthetics and concealment.

3.  Outdoor rental LED screen. Rental screen can also be used in fixed installation project. It is suitable especially when the screen is small.

Window led display have the following functions:

1. Eye-catching: High-tech turns glass into a transparent display in seconds

2. Selling goods: the most straightforward way to stimulate the desire to buy

3. Information release: solve the pain point of nowhere to place sales information

4. Fixed advertising: the window becomes the fixed advertising space of the store

Application fields of LED window screen:

Shop windows, store image areas, car 4S stores, high-end clothing stores and other commercial spaces facing the street and with themed display functions, window LED displays can be applied. It allows chain retail stores to easily use the window to transmit promotional information to (potential) consumers, spread brand culture, and achieve precise marketing, with excellent results.

Premteco as a professional LED display manufacturer in China,  we provide appropriate solution and profesional advice to our clients in the projects.